I received this mailing today from American Express. Now, I will admit, I owe American Express more money than I’d like to admit to. So when I receive a note from them that is stamped “LAST NOTICE”, in RED, my immediate reaction is not, “ooh, look, a nice leather-bound desk journal!”, but rather to run for the bank statement, frantically scan for cancelled checks, try to figure out why my AmEx card isn’t paid.
Someone in the marketing department at AmEx needs to be fired for this. It wasn’t amusing. It was profoundly alarming. I can’t imagine who thought this was amusing, but I hope that they were fired for it.