I wondered how long it would be before someone embedded a camera in the screen itself. I’m a little baffled at the folks that say that this is reminscent of Big Brother. It’s a camera, folks. As with all computer peripherals, if you don’t want it on at any particular moment, turn it off. This is no different (big-brother-wise) than any other webcam, but it is significantly cooler, for anyone who has ever done video conferencing and been somewhat disconcerted by the way that the other person never quite actually looks at you.